Technology

How to Choose the Right Third-party Event Registration Tools?

Third-party event registration tools have become a significant choice for event organizers to streamline their hectic and mundane process of registration. The initial interaction of the attendees with the event is with the registration process, so making it as seamless as possible is necessary. These tools are specifically designed for the specific needs of the event planners to make the whole process easy. Event registration integration solutions have gained immense popularity because of their ability to facilitate an enhanced process. Due to this, there are multiple tools and solutions available, which makes it difficult to choose from. Choosing the right one will make a huge difference in the success of an event.

In this blog, we will take a look at how you can easily choose the event registration software with third-party integrations.

The Cost of the Platform

Prices can vary significantly between different platforms because, with popularity and advancement, the number of these tools has grown. Most of these event registration integration software comes with specific features and pricing options which may seem straightforward. Before choosing the right platform, you need to understand and determine the specific needs of the event so that you can easily choose the right platform. Some of the tools come with integration options for a temporary period and charge a small fee or large percentage of the ticket sales. Make sure you fully understand the structure or features and determine the cost fits within your budget.

Multiple Payment Processing Fees

Integrations with event registration software come with a specific set of payment methods. Make sure that the tool you are using comes with multiple payment options that predominantly involve credit card, debit card, and online payment methods. This will help you understand which payment processor the platform integrates with, and the fee structure is crucial. These third-party event registration tools should provide you with a robust and streamlined process of multiple payments to elevate the attendee experience. Multiple payment options can also make a great impact on the ROI and help to boost it.

Things to expect from the platform

Before you incorporate any third-party event ticketing integration, it is necessary to understand the features and functionalities of the platform. This will help event organizers understand the tool and make sure that the integrated tool is useful or not. Before diving into the features of the platform access the overall expectations about the system to perform for your event. Necessary things to consider from your third-party event registration tools are:

  • The tool should be easy to use to ensure a stress-free event experience. You need to look for an intuitive and user-friendly platform that easily automates the core event processes for organizers and attendees. 
  • The customization capabilities of event registration integration software are crucial to look for so that you can customize it for your needs. Evaluate the ability to customize branding elements, registration workflows, and ticketing options.
  • Look for a range of features in your comprehensive event registration platform, such as engagement, interactions, networking, core ticketing, and more. 

Branded Registration Page

As an event planner, you need to reflect the brand identity, so look for a platform that allows comprehensive registration page customization. This not only increases the reach of your event but also shows attendees what to expect from it and improves the image. This will increase the visibility and awareness of the brand and make a great impact on registrations. Key features to focus on in the event registration integration solutions are:

  • The platform should provide a range of template designs that can align you with your brand aesthetic.
  • A website builder feature should be available to achieve a fully customized look and feel.
  • White label options should be enabled to present the event entirely under the brand, without any vendor branding or other.
  • The ability to create personalized URLs for the event enhances brand visibility to make the attendees remember the event.
  • Third-party event registration tools should offer enhanced interactive elements that can elevate the attendee experience. This includes features like videos and social media links, to engage attendees more effectively.

Multiple Ticketing Options

When it comes to ticketing the tool should give you enhanced options for setting up ticket categories. This not only elevates the attendee experience but also impacts the ROI since all the tickets will have different pricing. It will give attendees an option to choose their preferences from VIP, early bird, general, sponsor, etc. Consider the following event registration tips for the tool.

  • Specify the number of registration slots or tickets available for each event and ticket type.
  • Offers group ticketing or package options.
  • Implement promotional elements to boost ticket sales with exclusive offers.
  • Consider the specific timings of the ticketing process.

Data collection capabilities

Gathering information and data is necessary for event organizers. The event registration software with third-party integration should allow you to easily gather all the data that is relevant for your event analysis. It easily helps in attendee segmentation and creating communication and marketing campaigns tailored to each segment. Moreover, with customization, you will have the ability to add custom fields to your online event registration form. Includes fields like:

  • Company name
  • Size of business or organization
  • Job title
  • Industry
  • Date of birth
  • Dietary restrictions
  • Special accommodations (e.g., wheelchair access)
  • Session preferences or interests
  • Demographic information
  • Social media handle
  • Phone number
  • Mailing address

Conclusion

Third-party event registration tools are a suitable and effective solution that can enhance the whole process for your event. These tools are specifically designed to facilitate enhanced registration and ticketing process for attendees. But there is an array of these tools available, and choosing the right one can make a great impact on the event ROI. These integrations with event registration software can make the whole process seamless and with necessary features and functionality, organizers can greatly leverage in every aspect. Make sure that you choose the right registration solution that can fulfill the needs of your event and can make the whole process seamless.

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